Carlson Hotel Group
Carlson Hotel Group needed a content partner who could execute new website copy with SEO keywords for its individual hotel websites. All copy had to be crafted in accordance with corporate brand standards, and an annual schedule of updates for over 750 hotel websites was agreed upon.
In addition to annually updating website copy, the EVG team also communicates directly with each hotel to handle daily website updates as needed, approximately over 1,000 updates a month or 15,000 a year, and creates special and private offers for hotel properties. EVG also develops content for new hotel websites and takes on additional special content related projects for Carlson Hotel Group.
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