Farmacja i Ja
The change of the magazine's image and content from lifestyle (stars on the cover, interviews, advice concerning everyday life) into popular science. Re-definition of the objectives of the magazine, shifting the emphasis from entertainment and lifestyle materials to science and professional development.
The decision about the re-launch was taken after the market studies. The earlier conception of the magazine was not fully accepted by pharmacists because lifestyle materials were reducing the seriousness and scientific character of the magazine.
CUSTOM MEDIA PRODUCTS: