Waitrose Food gets its fill of sweet success at CMA Awards
Waitrose Food won five trophies at last night's CMA awards, beating fierce competition at what is described as the “most competitive content marketing awards in the world”.
Cementing its reputation for being the best foodie magazine around, Waitrose Food won two gold awards – Editor of the Year for William Sitwell (the second time he has taken the accolade), and Best Use of Photography – as well as two Silver awards and a Bronze.
The CMA judges commented: “Waitrose Food is packed to the gills with great information and put together by an editor who clearly knows his stuff. This is one of the country’s best examples of content marketing driven by one of its finest editors.”
The work of John Brown Media’s Deputy Creative Director Kerry Wakefield, who won a Bronze Award for Designer of the Year, was praised by the judges for being “meticulously planned and flawlessly executed”.
Waitrose Food Editor William Sitwell said: “To win five awards is a tribute to the extraordinarily talented team that month after month creates Waitrose Food.
“After 17 years our magazine is as good and strong, as vital and relevant and as exquisitely delicious as ever.”
The Waitrose haul, which also included silvers for “monetised content” and “best retail consumer” made up more than half the accolades the John Brown Media team took home from the prestigious awards ceremony at London’s Roundhouse. There were nine in total, including three awards for South African client, Pick n Pay and one for Virgin.
The CMA International Content Marketing Awards are the most prestigious content marketing awards globally, celebrating industry excellence across national and international agencies over a number of different platforms. This year 450 entries were submitted from 104 different agencies, and 21 countries.