Chair - Lori Greene, Founder, LPG Enterprises
The annual spring conference is designed to educate members and marketers about current research, trends and future gazing. The committee sets the theme for the year, suggests speakers, put together a shortlist for the location and helps with the marketing strategy.
CONTENT STRATEGY COMMITTEE
Co-Chair - Dan Davenport, Executive Content Director, MXM
The committee sets the strategic objectives and editorial calendar for the organization. The committee sets the tone of voice for the organization. Includes Content Magazine, deciding upon topics/themes/interviewees.
Co-Chair - Duncan Milne, Managing Director, Imprint
The membership committee has three purposes:
1. Retention: To focus on current membership - the benefits The Content Council has to offer and how to improve the value of the organization in order to retain members.
2. Acquisition: To target new members who fall under ‘custom content providers’ and ‘preferred partners’ provision. Also to discuss how best to broaden/diversify the membership.
3. Reviews Membership Communications
PEARL AWARDS COMMITTEE
Chair - Jacqueline Loch, Vice President Content Solutions, St. Joseph Communications Media Group
The Pearl Awards showcase excellence in content marketing around the world. The committee designs the Pearl Awards program and helps organize the awards ceremony.
PR AND MARKETING COMMITTEE
Chair - Randi Liodice, Senior Vice President of Integrated Strategy and Head of KDrive, Kaplow Communications
The PR Committee continues to build awareness about the organization within the industry.
Chair - Beth Tomkiw, Chief Content Officer, Manifest
The committee follows the trends and developments within the content marketing industry as well as commissioning independent reports and studies into the medium to provide key insights in order to position The Content Council as the definitive source of information about the industry and to help members strengthen their new business proposition.
Chair - John Cimba, President & CEO, GLC Custom Media
Develops and implements a strategy to secure general one-off event sponsorships and ongoing relationships with preferred partners.
STRATEGIC PARTNERSHIPS COMMITTEE
Co-Chair - Vince Giorgi, Vice President, Solutions Development, Hanley Wood Marketing
Co-Chair - Marcie Avram, Content Marketing Advisors
Committee creates strategic alliances with outside groups to increase the visibility and reach of the organization.
We welcome member participation in the committees. If you are interested in sitting on any of the committees please contact Gemma Rainer.