MARKETING AND PROMOTION
The function of the Strategic Initiatives Committee is to create a cohesive strategy throughout our content – whether in-person events, awards, webinars or our written material. The Marketing and Promotion Committee will ensure that our external facing content shares the same goals. Within the Marketing and Promotion Committee sits three sub-committees:
Chair – Brandon Kirk
The committee manages the annual webinar program, finalizes Pearl Award categories and designs the annual conference program and Pearl Awards ceremony.
Co-Chairs – Zack Bryant and Joe Stella
The committee sets the strategic objectives and editorial calendar for the organization. The committee sets the tone of voice for the organization and decides upon topics/themes/interviewees for original content.
The function of the Membership Committee is twofold – to ensure that current members understand the benefits of the organization and to acquire new members. The committee will be split into two sub-committees:
Membership Acquisition Committee
Co-chairs – Andy Seibert and James Beechinor-Collins
The committee works to create a strategy around targeting new members and diversifying the membership.
Co-Chairs – Andy Seibert and Joe Stella
The committee will focus on member retention by reviewing the benefits the organization has to offer, as well as talking to members to understand what they’re expecting from their membership and how we can better deliver on their expectations.
Strategic Partnerships and Sponsorship Committee
Chair – James Beechinor-Collins
The committee develops and implements a strategy to secure paid sponsorship of the conference and Pearl Awards, as well as to create ongoing relationships with preferred media partners to increase the visibility and reach of the organization.
RESEARCH – Co-Chairs – Georgia Galanoudis and Paul Tsigrikes
The committee follows the trends and developments within the content marketing industry as well as commissioning independent reports and studies into the medium to provide key insights in order to position The Content Council as the definitive source of information about the industry and to help members strengthen their new business proposition.
We welcome member participation in the committees. If you are interested in sitting on any of the committees please contact Gemma Rainer.