Our Pearl Awards and Winter Conference 2017 was hosted by Good Housekeeping at Hearst Tower in New York on Thursday, December 7.

Congratulations to everyone who made the 2017 Pearl Awards Shortlist! Winners were announced on December, 7th and can be downloaded here>>

For the full agenda, including speakers, click here

Program

12:00pm Registration opens

12:00pm - 2:00pm Lunch and Tours of Good Housekeeping Institute

2:00pm Opening Keynote - Jacquie Loch, Chair, The Content Council interviews Jane Francisco, Editor in Chief, GOOD HOUSEKEEPING and Editorial Director, Hearst Lifestyle Group

2:45pm Awards and Rising Star Award Presentation

3:10pm Break

3:30pm Research Update

3:45pm Panel Discussion - The Risks and Rewards of Content Marketing Excellence
Is it really true that those who risk big can win big? How far do content marketers need to go to achieve stellar results? What are the payoffs to just playing it safe sometimes? And what constitutes risky content creation anyway? We'll ask our esteemed panel of experts.

4:15pm Awards and Best Creative Director Award Presentation

4:35pm Break

4:45pm Panel Discussion - Cause Marketing
In a time when many things seem in chaos, there is a renewed search for how to do good. There is also a generational shift, as Millennials and Gen Z s want to spend their money with companies that have values that match their own. So how do companies and non-profits fit best into these conversations? Brands of all stripes are wading into cultural conversations with mixed results. Non-profits are upping their games. Come and learn how and when to successfully create value-drive content that resonates with your target audience.

5:30pm Awards and Best Content Director Presentation

5:45pm Cocktail Reception

7:30pm Close

For the full agenda, including speakers, click here

Date: Thursday, December 7
Time: 12:30pm – 7:30pm
Venue: Hearst Tower, 300 W. 57th Street, New York
Cost:
Member: $650 per ticket
Non-member: $750 per ticket

THE CONTENT COUNCIL REFUND POLICY: The Content Council will refund 100% of an attendee's registration remittance upon receipt of written notice of cancellation received by or before Thursday, November 9, 2017. 75% of your registration fee will be refunded if cancellation is received between Friday, November 10, 2017 and Thursday, November 30, 2017. There are no refunds after Friday, December 1, 2018. Refunds may take up to 10 business days to process.

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