Webinar - Connecting the Dots Part 2: Analytics and Measurement Tools
The rise of digital content marketing has put CMOs in a better position than ever to understand the effectiveness of a marketing strategy. The opportunities are endless — but understanding how to find the right tools to get to the metrics that matter can be a challenge for any marketer.
Michael Brenner, CEO of Marketing Insider Group, co-author of The Content Formula, former head of Strategy at NewsCred and former VP of Content Marketing at SAP, will join Duncan Clark, VP Strategic Development at St. Joseph Media, for a conversation about how to identify, step-by-step, what a marketer needs to measure to determine ROI from a content marketing strategy — and how to find the right tools to both get to the right plan, and to measure it. (It might be simpler than you think.)
Please join us for this webinar as two senior leaders active in content marketing share their perspectives in a lively discussion on the complex issue of data driven content and digital measurement tools.
Tuesday, June 21st 2016
2pm - 3pm ET