Over the past 10 years, Caitlin Nitz has worked in all phases of the content lifecycle from creation and management to strategy and planning. For the past two years, she has worked as a Senior Content Strategist at Huge, where she helps brands such as Google and American Express maximize their content value.
Previously, Caitlin worked in content marketing at the Association of National Advertisers, where she wrote white papers and spearheaded content partnerships. She began her career as a copywriter and later received her master’s degree in library and information science. She is passionate about applying information science best practice to measuring, organizing, and optimizing digital marketing content.