VP, Business Development
Joe is an experienced content marketer and marketing strategist with a record of attaining meaningful business outcomes through content and storytelling. He has a talent for leading creative teams that help clients increase revenue, broaden awareness, reinforce preference and foster brand loyalty.
He has established strong, collaborative business relationships across multiple industries and disciplines, including banking and finance, retail, CPG and insurance. He has extensive experience within and among the professional and trade association category. He has served on several association task groups and committees, and sits on the board of Association Media and Publishing. For the past 13 years, he has worked exclusively with association executives to develop literally hundreds of content programs and initiatives.
He is both practitioner and student, and his enthusiasm to help strengthen connections between his client brands and their audiences is what drives him. His content-driven solutions help turn passive consumers/members into passionate advocates; turn transactional prospects into brand loyalists; and turn marginal content programs into key strategic business assets that excite thought leadership, engagement and revenue.
He is always seeking new challenges, new opportunities and new relationships to which he can both learn and contribute.