John Brown hires Stefano Hatfield to lead international growth
10 May 2016: John Brown Media, the industry-leading content agency, has hired the newspaper, magazine and digital editor Stefano Hatfield to be its first Global Editorial Director as it seeks to further expand around the world.
The news comes a year after John Brown was acquired by the Dentsu Aegis network, with the intention of “scaling the brand aggressively”, particularly in Asia and the USA on the back of huge growth in the branded content market.
Hatfield, who launched the i newspaper among several other new media titles, will work closely with the John Brown CEO Andrew Hirsch to grow the business both organically and by acquisition and to capitalize on the greater new business opportunities that have resulted from the Dentsu Aegis deal.
He will also work alongside Matt Potter, who becomes Chief Content Officer; William Sitwell, Editorial Director, Food; and Marie O’Riordan, Editorial Director, Fashion, to give John Brown what Hirsch describes as “without doubt the strongest senior editorial line-up in our industry”.
Hatfield will be based in John Brown’s new Old Street offices in London, but he will spend a lot of his time in the US, China and Asia Pacific. John Brown has recently launched new content programmes for the likes of Hannafords and Food Lion in the US, Starwood Hotels in Asia and Home Centre in India. It has offices in Boston (USA), Cape Town, Dubai and Hong Kong.
Hirsch said: “I’ve known Stefano for more than 20 years and I’ve always admired his editorial leadership. As we expand internationally, Stefano will be a great ambassador for both John Brown Media and myself.”
Hatfield commented: “I’m excited to be joining not only the world’s leading content agency, but an editor-led company that I’ve admired for so long. I look forward to working with Andrew and top editorial talent like Matt, William and Marie to create the type of great, engaging content they produce for John Lewis, Waitrose and others here in the UK, in whatever the appropriate medium or market around the world.”
In addition to the i, Hatfield was the editor behind the launches of thelondonpaper, Metro New York and the contemporary 50+ digital start-up High50.com in a trans-Atlantic career, which has also included being editor of Campaign, editorial director at Advertising Age International in New York, editor in chief Metro USA, executive editor of The Independent and launch editorial director of the London Live television channel.
Hatfield has also written regular columns for publications including the Financial Times, The Times, The Independent and The Guardian and features for a wide variety of publications ranging from the New York Post to Harpers Bazaar. He continues to write a weekly column for the i.