John Brown wins TSB content contract
John Brown Media has been appointed as the content agency for TSB Bank.
The bank yesterday announced its three-year partnership with John Brown Media, and fellow Dentsu Aegis Network company Vizeum, to oversee digital content management and delivery, along with media planning and buying for TSB.
Nigel Gilbert, Chief Marketing and Communications Officer of TSB Bank, said: “We’re delighted to announce our partnership with Vizeum and John Brown. As TSB grows, it is vital that our marketing approach evolves so that we can continue to deliver a differentiated and brand enhancing customer experience in an increasingly digital world.
“We wanted to combine the effective use of bought media with an ability to create compelling content across multiple formats – particularly with a number of exciting opportunities on the horizon following TSB’s partnership with Pride of Britain. This requires a powerful content and media partnership with experienced creators and editorial direction, combined with strong media planning and buying capability. That’s exactly what we’re getting with Vizeum and John Brown."
John Brown’s first project for TSB will be to create a content programme in support of the bank’s ongoing partnership with Trinity Mirror’s annual Pride Of Britain awards. The mixed-media long-term editorial campaign will be produced in association with the bank and Trinity Mirror’s editorial teams at both regional and national levels. John Brown will work closely with Vizeum and other Dentsu Aegis Network agencies to amplify the new content programme.
Matt Potter, Chief Content Officer at John Brown said: "TSB has a great, compelling vision - to place banks back at the heart of communities across Britain, as engines for the common good. It's what's inspired their Pride Of Britain, and it inspired us too.
“I think this programme is nothing less than a chance to change the way financial institutions define themselves and their relationships with people and Britain at large. It's forward-looking, has the potential to make some history, and it's fantastically exciting to be part of making it all happen."
Stefano Hatfield, John Brown’s Global Editorial Director added: “TSB has some hugely exciting plans in the pipeline and it has a top marketing team led by Nigel Gilbert and Andrew Gillespie.
"This exciting opportunity is the result of an extraordinary amount of creative, strategic and executional thinking from the extremely talented John Brown team led by chief content officer, Matt Potter, plus the genuinely seamless collaboration with our Dentsu Aegis sister agency, Vizeum. We can’t wait to get started."
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