John Lewis Edition Magazine Retains Number One Women's Lifestyle/Fashion Title
John Lewis Edition magazine, published by John Brown on behalf of retail giant John Lewis, has for the tenth audit period running retained the No 1 spot in the recently published ABC circulation figures, cementing its status as the top customer magazine with newsstand-beating credentials.
Showcasing the very best of contemporary fashion and homewares at John Lewis, Edition tempts customers to discover more both in store and online, while reflecting the retailer’s key brand values of trust and love with its accessibly aspirational approach. Themed issues, brought alive by stunning original photography and engaging writing from columnists Jess Cartner-Morley, Alexander Fury, Miranda Sawyer, David Nicholls and India Knight, ensure a compelling and well-rounded read.
With its latest circulation figure of 476,180, John Lewis Edition is ranked ahead of the customer magazine for fashion website ASOS.com and newsstand glossy Good Housekeeping, proving that it’s more than a match for newsstand big hitters.
The Head of Brand Creative at John Lewis, Paul Porral, views Edition as an effective marketing tool: “Edition engages customers emotionally with its aspirational mix of intelligent and relevant editorial, and in so doing, entices them to discover the breadth of our product ranges and deepen their engagement with the brand.”
Marie O’Riordan, Editor-in-Chief of Edition at John Brown, says: “Edition’s number one position for the tenth successive period demonstrates the appeal of its creativity, beauty and integrity."