North America Content Marketing Director at IBM
Matt believes that the connectivity and specificity of technology allows marketers to find great insights, achieve innovative, one-to-one communications with customers and drive measurable results. He brings this passion for blending data-based insight and storytelling to his marketing strategy. As Director of Multi-Channel Content, Matt leads content strategy for Northwell Health, a twenty-one hospital healthcare system and New York State’s largest private employer. Prior to Northwell, Matt was the Director of Brand and Digital Marketing for the E. Gluck Corporation (EGC) where he led the rebranding of Armitron Watches, EGC’s proprietary brand, which is sold at mid-tier and mass retailers throughout the country.
He began his career at Canon U.S.A., coordinating national advertising for the Business-to-Business portfolio of products and services supporting Canon’s number one market share position in the document imaging industry. He is a voice-over talent, competitive golfer and self-diagnosed podcast addict.