Hanley Wood Marketing and Propane Planner
The Propane Education & Research Council (PERC), which promotes the safe, efficient use of propane as a preferred energy source, wanted to strengthen its market position with construction professionals and home builders. The goal: increase propane sales through the delivery of qualified leads to propane marketers and retailers.
Print, social media, website and email
The Propane Education and Research Council (PERC) is an incubator of new propane-fueled technologies and the world leader in propane safety and training programs and products. PERC needed to:
- Secure a positive positioning for propane-fueled systems within the matrix of energy and appliance options available to construction professionals.
- Locate and influence professional segments that determine a home or building’s energy sources.
- Identify and celebrate projects and business success achieved through the incorporation of propane solutions.
Residential and commercial construction professionals were unsure how propane systems could help them meet increasingly stringent building performance and environmental standards. Manufacturers depicted propane as a single-application solution and overlooked the benefits of a whole-building approach to energy selection.