I am Chief Executive of Seven, which was recently acquired by Germany’s C3 to create Europe’s number one specialist content marketing agency.
Our purpose is to create content that delivers value for the time people spend with it and makes a clear contribution to our clients marketing goals and business performance.
Seven//C3 has annual revenues of more than $100m with 600 staff across six cities: London, Munich, Berlin, Hamburg, Stuttgart and Zurich.
Our 100 clients include Sainsbury’s, Weight Watchers, VW, Porsche, Bentley, Allianz, Experian, Fujitsu, McDonalds, Deutsch Telecom, Swarovski, Amway, Grant Thornton and many more.
Seven has developed skills in audience understanding and campaign- and performance-led content. We've been moving towards campaign-related content for some time now, and that means focusing on the audience, and how they react to campaigns in real-time. So we have skills in social media, insight and data analytics, as well as distribution and optimisation.
I am very fortunate to have been at the forefront of rapid growth of investment in content marketing as brands are looking at how best to harness and utilize the power of content to reach and engage with audiences across every industry sector. The market is evolving rapidly as more and more agencies and agency disciplines move into the space. We genuinely believe that the access to talent and scale are going to be the key drivers of success. We plan to build the world's first truly global content marketing agency through a mixture of acquisitions and organic growth to take advantage of the shift in budgets towards this sector. Increasingly we are seeing major brands looking for a global solution to the creation and distribution of content.
On a personal note I have more than 20 years’ experience in content marketing, publishing and journalism. I sit on the board of the CMA (Content Marketing Association) I have sat on the board of BIMA (British Interactive Marketing Association).