Stockmann launches new lifestyle magazine, created by John Brown
Content marketing specialist John Brown has been appointed by Finland’s most iconic department store Stockmann to create a cutting-edge, multi-channel content programme. John Brown has now set up an office in Helsinki, working alongside its Dentsu Aegis Network colleagues.
The content programme has been launched on stockmann.com and the department store's social media channels. It features inspirational fashion, beauty and lifestyle content photographed and styled by a selection of well-known, international fashion/lifestyle photographers and stylists. The first printed magazine edition, Stockmann Magazine, is available in stores in Finnish and Swedish languages. The magazine will be distributed to all Stockmann stores in Finland and across the Baltics.
Jenni Lieto has been appointed as Editor-in-Chief of John Brown Finland and is leading the creative vision for the Stockmann content programme. Lieto most recently held the position of Editor-in-Chief of Finland’s leading women’s magazine Trendi, and launched Lily.fi – Finland’s first blog-based community for women. Lieto has now successfully recruited a raft of Finnish creative talent from Fashion Editors to Art Directors, in digital and print, to develop the programme alongside her.
Andrew Hirsch, John Brown CEO, says: "This is a significant programme with one of northern Europe’s most revered retailers and demonstrates our continued ability to deliver premium quality content to international customers. Our portfolio of work for department stores across the globe offers clients the opportunity to stand out in an increasingly competitive market place."