Vice President, Content and Employment Marketing, Ameriprise Financial
Susan Hilt-Lagos is Vice President of Content and Employment Marketing for Ameriprise Financial, a FORTUNE® 250 company dedicated to helping clients achieve their goals and dreams for today and tomorrow through comprehensive financial planning. The team creates award-winning digital content, collateral, seminars and employment marketing materials that reach millions of consumers.
Susan leads consumer content strategy and development to bring the firm’s brand to life. Her team drives business results through research, content journey mapping, metrics and analysis, and content architecture for a seamless consumer experience. The deliverables span many channels and formats — websites, email, drip marketing, social, collateral, seminars, in-office videos, etc. — for both advisors and the corporate brand.
Susan has 20 years of experience in marketing and building brands across a number of industries. She started her career in publishing. An unexpected turn led to a career in branding and eventually content marketing. From creative agency to corporate marketer, start-ups (including her own) to well established brands, Susan has a wide range of experiences that have contributed to her leadership and marketing acumen.