The Content Council to Explore the Rise of Digital Content Marketing
NEW YORK (June 16, 2016) - The Content Council, the premier non-profit organization representing content marketers globally, will offer an educational session on June 21 for industry professionals and students on the rise of digital content marketing and how it has put CMO’s in a better position than ever to understand the effectiveness of a marketing strategy. Please join us for this webinar as two senior leaders active in content marketing share their perspectives in a lively discussion on the complex issue of data driven content and digital measurement tools.
Michael Brenner, CEO of Marketing Insider Group, co-author of The Content Formula, former head of Strategy at NewsCred and former VP of Content Marketing at SAP, will join Duncan Clark, VP Strategic Development at St. Joseph Media, for a conversation about how to identify, step-by-step, what a marketer needs to measure to determine ROI from a content marketing strategy and how to find the right tools to both get to the right plan, and to measure it.
Former founder of a Canadian start-up Postmedia Labs, Duncan Clark said “What we have to understand is that simply pushing content out is not enough. To measure the ROI and success of your content, you have to go deeper and start paying attention to things like the social metrics and track your goals with an analytics platform. Only then, will you be able to measure the engagement and exposure of the content you share.”
“The Content Council is dedicated to providing year-round educational opportunities for the industry. Our members are the leading experts in the field and are perfectly positioned to guide the next generation of content marketers,” said Mario Ungaro, Executive Director of The Content Council.
For webinar details or registration, please click here.