Growing and Transforming Customer Engagement
An exclusive survey, conducted by Advertising Age for The Content Council, shows that many marketers are dramatically increasing their commitment to content marketing—with budgets on the rise and more companies developing internal structures as well as external relationships to handle the new emphasis on content.
High-level findings from this research on the state of the content marketing industry were shared and discussed during a panel discussion at our Spring conference, Content Chaos: Navigating The Path To Engagement, held in New York City March 22 - 24. In addition, we hosted an exclusive members-only workshop from 2pm – 4pm post conference to discuss the findings and how best to utilize them for your business.
This white paper is the first of two and is available free to download, compliments of The Content Council.
If you are a member of the media and would like more information or to interview a participant in the white paper, The Content Council chairman or members, please contact our Associate Director, Gemma Rainer on firstname.lastname@example.org or (212) 297-2105. You may also access the press release here.