VP, Strategic Planning
Brands, large and small, need to consistently evolve in order to thrive and I have been helping clients transform and compete for 20+ years. My disciplined audience-centric approach and integration of brand DNA into content strategy have driven innovative ways to engage and foster positive consumer experiences for brands.
I have led the strategy and execution of a myriad of integrated programs for such clients as Proctor & Gamble, Johnson & Johnson, Bristol-Myers Squibb, S&P Global and Bank of America delivering sales and marketing growth with strategic content as the common thread. I also donate time to non-profits where I can bring commercial knowledge and experience to inform their efforts.
I'm currently applying my accumulated knowledge to strategy planning at Rauxa, and nurturing fearless creative that’s grounded in smart insights and meaningful data.
In addition to supporting The Content Council, I currently serve on the Board of Directors of New York Women in Communication (NYWICI) as the VP of Communications and on the Board of Advisors for HIMSS Media, an organization committed to serving today’s IT healthcare industry. I was also recently appointed to Rutgers CX Advisory Board.