What is The Content Council?
The Content Council has evolved since its inception as The Custom Publishing Council in 1999 when it started as a division of the Magazine Publishing Association (MPA). A group of
leading custom publishers, who were already members of the MPA, approached the MPA with the idea of creating their own division for the purpose of organizing meetings and events, conducting
research and educating the wider marketing industry about custom publishing. The partnership lasted two years with the founding members of the CPC voting to become independent in late
2001. By 2009, the industry was changing rapidly with brands and agencies offering far more than just a print marketing solution to their consumers. In order to keep up with the current
trends, the CPC changed its name to the Custom Content Council.
The organization held its first conference in New Orleans in 2008; it was such a success that it was made an annual event held in locations such as Miami, Charleston, Nashville, Washington DC, Chicago and Naples.
The first Pearl Awards were held in 2004 in Chicago to celebrate the best in custom publishing. They have since been universally recognized as the industry standard bearer for content marketing awards and are held in New York City every year in November.
Now in its 3rd iteration, The Content Council is the leading non-profit organization for content marketing in North America. Our members include the industry's top publishers, media companies and marketing agencies who create quality, multi-channel strategies for North American and global brands. Our mandate is to promote the continued growth and vitality of the content marketing industry by advocating best practices, fostering thought leadership and commissioning research on the use and effectiveness of content marketing as a discipline.
The definitive resource for content marketing education, insights and thought leadership. Our members inspire creativity, promote excellence and elevate content worldwide.
The Content Council Definition of Content Marketing
Content marketing is the discipline of creating content, on behalf of a brand, designed with the specific strategy of influencing consumer behavior in order to drive quantifiable profitable results.