The Content Council’s newest research study, conducted in conjunction with the leading global source of news, intelligence and conversations for marketing and media communities,
Advertising Age, is centered on the state of the content marketing industry’s present and future. The full study will be released to members the first full day of The Content
Council’s spring conference, Content Chaos: Navigating the Path to Engagement, on March 23rd, and will be available for purchase to non-members for $800.
Content’s caliber is evident by the volume of respondents from agencies, marketing and media who answered favorably regarding the importance and influence that content marketing has on the industry.
Among the many compelling findings, the research revealed an increased level of confidence in measuring content marketing success and ROI; however, the debate is still hot on the most efficient system for measurement. The research shows the average percentage of marketing budgets allocated to content marketing has increased by more than 10 percent over the past two years, and is projected to continue to increase at this rate over the next two, making content a heavy priority across the industry.
The white paper is available to both members and non-members to download by clicking on this link.
The Content Council conducts exclusive research studies measuring the latest trends and best practices within the content marketing industry. The full reports are available as a member benefit for free; non-members have the option to purchase the full report for $500 per report. For information on becoming a member, visit our membership page or contact Gemma Rainer. You can download the executive summaries of the reports for free below:
Members: For a full list of The Content Council research, login and visit the research archives page.