Research
The Content Council’s latest research study, conducted in conjunction with the leading global source of news, intelligence and conversations for marketing and media communities,
Advertising Age, centered on the state of the content marketing industry’s past, present and future. The full study is available to members by logging into the members-only
section of the website, and is available for purchase to non-members for $800. Please contact Gemma
Rainer for further information.
Content’s caliber is evident by the volume of respondents from agencies, marketing and media who answered favorably regarding the importance and influence that content marketing has on
the industry.
Among the many compelling findings, the research revealed an increased level of confidence in measuring content marketing success and ROI; however, the debate is still hot on the most
efficient system for measurement. The research shows the average percentage of marketing budgets allocated to content marketing has increased by more than 10 percent over the past two years,
and is projected to continue to increase at this rate over the next two, making content a heavy priority across the industry.
We released two white papers available to both members and non-members to download for free:
CONTENT MARKETING: Growing and Transforming Customer Engagement
THE FUTURE OF CONTENT: Marketers Explore Expanding Opportunities to Reach Consumers
Executive Summaries
The Content Council conducts exclusive research studies measuring the latest trends and best practices within the content marketing industry. The full reports are available as a
member benefit for free; non-members have the option to purchase the full report for $800 per report. Members can log in to view the archives here.
For information on becoming a member, visit our membership page or contact Gemma Rainer.
You can download the executive summaries of the reports for free below:
2015
The State of Content Marketing - conducted in conjunction with Ad Age
2013
Publishing Characteristics Study
Social Media Study
Spending Survey
2012
Compensation Study
Spending Survey
Members: For a full list of The Content Council research, login and visit the research archives page.