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Nashville, TN –– The inboxes of today’s content marketers are full of downloadable whitepapers and videos on how to create “nice to have” messaging and really nice-looking advertising. However, it is rare that they receive practical guidance on how to understand the impact of their marketing and gain the knowledge to plan their next endeavor. The “Field Guide to Functional Content Marketing” provides clear-cut insights for achieving optimal results.

Keith Kawasaki and Gene Bedell, Vice Presidents at iostudio, a Nashville-based marketing agency, have released the “Field Guide to Functional Content Marketing,” a booklet containing lessons they’ve learned from years of strategy development for branded publications, digital experiences and integrated campaigns for monolithic brands, microbrands and government agencies.

The “Field Guide…” demystifies the usual industry jargon around content marketing, and provides actionable approaches to content creation, delivery and measurement for brand marketers and advertisers to employ and enjoy.

The authors have divided the field guide into 13 sections, each with an observation and a tactic for practical use in content marketing strategy (the authors have achieved success with each method). Jam-packed with easy-to-implement suggestions, the guide encourages content marketers to “roll up their sleeves,” join in conversations with their audiences and effectively utilize data and insights to produce innovative solutions and quantifiable results.

Each observation/tactic is illustrated with sketch-style artwork that keeps each point fun, relevant and memorable. In fact, Kawasaki and Bedell might call it a “magnetic experience,” empowering readers and keeping their attention while attracting their sphere of influence (see Observation/Tactic #10: “You’re Special, and People Like You).”

The “Field Guide to Functional Content Marketing“ can be downloaded at http://www.iostudio.com/field-guide, and a print copy can be requested and mailed at no charge.

About iostudio

iostudio is a marketing agency on a mission to create enriching, actionable experiences that motivate audiences to take the next step—while showing measurable ROI for clients. Visit iostudio.com.