Linda Descano, CFA®
The Content Council Chair
Executive Vice President, Red Havas
Linda is an executive vice president with Red Havas, and member of the agency’s senior management team. Linda also leads the agency’s corporate communications and executive visibility practice. She joined Red Havas in 2005.
At Red Havas, Linda provides communications counsel to clients across multiple industry sectors and stages of growth on their merged media strategy, corporate communications, executive visibility and communications, CSR communications, and issues and crisis management.
Previously, Linda worked at Citi, where she served as managing director and global head of content marketing and social media. Other roles included president and CEO of Women & Co., Citi’s award-winning financial lifestyle community for women; chief administrative officer of Citi’s global marketing and public affairs function; director and portfolio manager of Citi’s social awareness investment program; and senior vice president of corporate environmental affairs for Citi predecessor, Salomon Inc.
Today, Linda serves on the board of directors of The Content Council (current chair and past member of the Pearl Awards jury), New York Women in Communications and the marketing advisory council of Healthworks Academies. Additionally, Linda is a capstone mentor and adjunct professor for the Fox School of Business Digital Innovation in Marketing M.S. program. Her industry awards and honors include PR News’ 2018 PR Professional of the Year and Campaign U.S.’s 2018 Digital 40 Over 40.