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Aly Baer leads the New York Brand Strategy team dedicated to Beauty, CPG, Retail, and Financial Services accounts. The Twitter Brand Strategy Team is a cross-disciplinary group of marketers, creatives, technologists and producers focused on delivering custom ideas and unique solutions to help brands achieve their marketing goals and overcome their business challenges.

Aly is also the founding leader of New York's chapter of Super Women at Twitter, an employee resource group focused on the advancement of female leadership both within Twitter and in the tech industry.

Aly joined Twitter in June 2013 from American Express where she held roles in Global Brand Strategy, Business Strategy & Innovation, and Small Business Marketing. Prior to AmEx, Aly worked at both WPP and Publicis creative agencies.

She is a graduate of New York University and lives on the Upper West Side of Manhattan with her husband.