Amrit has built multiple data analytics + technology companies. He is currently the Founder & CEO of nectarOM, an omnichannel marketing personalization SaaS company.
Amrit conceptualized and led the software development + analytics efforts for the nectarOM platform. With a background in the data sciences (built attribution + mix models) and customer databases, nectarOM's suite was engineered to make it easy to ingest disparate sources of data (transaction, digital, social, behavior, third-party), target behaviors, and manage omnichannel, personalized campaigns.
Amrit and the nectarOM team have worked with some of the world's most amazing brands to develop data & technology solutions, including at&t, Best Buy, McKinsey & Co., Microsoft, PepsiCo, Shopko, Walmart, and many more.