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April 23, 2014

Today, Skyword published its latest eBook, "Rising Above Big Data: How Marketers Can Turn Insight into Action." This content marketing resource walks retailers through a process of establishing a system to help organize big data, as well as the steps required for creating quality content around their findings.

Download the eBook here to learn more.

"Big data has the potential to change the way retailers engage with and market to their customers," Skyword's VP of MarketingPatricia Travaline. "But along with that potential comes great challenges."

With Skyword's step-by-step guide, readers will come away with an approach to make insights from big data actionable with a content plan that delivers the right information at the right time in the right place.