Break Through the Clutter of Your Content
Posted by: Antoinette Siu, CMS Wire.
How can you declutter data in an era of information overload? That was the focus of The Content Council's webinar yesterday, which gave senior content marketers a chance to share how they deliver content programs, strategize around analytics and provide ROI for clients.
About 90 attendees joined the webinar, “Connecting the Dots: Analytics and Measurement.”
The panel included: Theresa DiMasi, editor-in-chief and head of content at Weight Watchers International, Inc.; Michael Grier, business development director at Globe Edge Content Studios; Kathy Kayse, VP of sales strategy and solutions at Yahoo; and moderator Jacqueline Loch, VP content solutions at St. Joseph Communications.
Loch presented 10 questions to speakers before turning it to the floor, and the conversation was also live tweeted at #TCCWebinar.