Chris Perry is Global President, Digital for Weber Shandwick. He leads strategy and operations for the firm's digital initiatives including the firm's content marketing unit, Mediaco. His experience includes communications change management, content marketing and social media programs for a host of clients, including PepsiCo, HP, GM, Verizon Wireless, Aetna and Standup2Cancer, among others. He is a contributor to Forbes and frequent speaker at media and marketing events that include Cannes, SXSW and Internet Week.
You can follow him on Twitter @cperry248