Christian Brucculeri is the CEO of Snaps, the first platform for brand marketing in mobile messaging. Snaps was behind the most successful mobile messaging brand campaigns for Burger King, Dove, Pepsi, Victoria’s Secret, MTV, Comedy Central, Warner Brothers, L’Oréal, Sony Music, and more.
Christian was early in identifying the shift in consumer attention from traditional social media portals into the emerging channel of mobile messaging. This led Snaps’ product shift into a creative platform leveraging innovative technology and partnerships to help brands activate and measure results in the mobile messaging space. Snaps’ brand platform for mobile messaging has driven measurable results at scale for its partners in terms of reach, brand awareness and consumer engagement. Since its January 2015 launch, over 100M pieces of brand content have been shared among consumers through the Snaps platform.
Christian’s resume includes experience as an operator, investor, and C-level executive at several establishments, which lends itself to a unique perspective on the most effective ways to lead a growing company. In 15 months as CEO, Christian led Snaps’ pivot into mobile messaging and defined a product strategy that doubled the company’s quarterly bookings for five straight quarters. Under Christian’s leadership, Snaps grew its annual bookings by over 20x in his first year, and partnered with over 100 Fortune 1000 brands.
Snaps is currently on track to continue revolutionizing the mobile messaging space for brands by incorporating artificial intelligence, mobile commerce capabilities, and increasing the scope of its platform with more messaging platforms.