Comms Executives' Commitment to Content Marketing Has Doubled In Two Years and Is Poised to Double Again
Posted by Richard Carufel, The Daily Dog, June 4 2015
Journalists and PR pros have been declaring that “Content is king” for ages now, and new research shows that marketing and comms execs are finally joining the content revolution. Marketing leaders’ commitment to content marketing has doubled since 2013—and should nearly do so again by 2017, according to a new study produced by The Content Council in conjunction with Ad Age, based on survey responses from nearly 500 U.S. marketing and advertising executives that tout the importance and challenges of producing meaningful, measurable content in a fragmented digital media world.
To read the full article, click here.