Connecting Through Content in a “Never Normal” Era
Research shows that having a clearly documented, insights-driven content strategy drives better results. But, how can you be strategic when operating in a fluid, ever-changing environment, or what some have termed “the never normal.” How have the global pandemic and international challenges to institutional racism and social injustice changed the rules of engagement for brands? And what are the implications not just on their content and communications going forward but the content living on their digital and social channels today?
This session will discuss a new lens for examining communications in general and content in particular for brands to stay relevant and resonant, minding the 5 H’s of effective content in the “never normal” era: heart (i.e., compassion and empathy), head (i.e., fact- and insight-driven), hands (i.e., tangible actions), humility and hustle (i.e., prepared to pivot in real time).
Join us for this webcast, Connecting Through Content in a “Never Normal” Era.
Moderator: Linda Descano, CFA, Board Member, The Content Council and EVP, Red Havas
Panelist: Cathy McManus, VP, Marketing & Branding, McGraw Hill
Panelist: Beth Tomkiw, Chief Content Officer, Trusted Media Brands, Inc.
Panelist: Brad Young, Leader, Content Center of Excellence, Prudential
Date: Thursday, October 22, 2020
Time: 9:00 a.m.–10:00 a.m. ET
Place: Webinar—register to receive log in details