Content Marketing Budgets Set to Rise
by Kevin McCauley, O'Dwyer's, March 26th 2015.
Customer/member acquisition, brand engagement and improved brand perception are the top goals of content marketing, according to a study released by The Content Council (http://thecontentcouncil.org) at its annual spring conference this week in New York.
The survey, which was conducted by Ad Age, found that nearly four-in-ten (39.7 percent) of the 448 respondents view their commitment to content marketing as either "strong" or "extremely strong."
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