Custom Print's Not Dead - It Lives Alongside Everything Else
Posted by Thom Forbes, MediaPost, June 1st 2015
The Custom Publishing Council became the Custom Content Council in 2009 and is now simply The Content Council, reflecting the industry’s stampede into digital communications — and, perhaps, consumers’ increasing disinterest in where information come from as long as it telling them something they deem useful. Meanwhile, you can’t hold Content Magazine in your hands any more unless you print it out yourself.
So is custom publishing — the print product — dead? I put the question to Mike Winkleman, who is president and chief creative officer of Leverage Media, a content marketing firm, and was chairman of the Custom Publishing Council back when I wrote the story. Absolutely not, he told me...