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New York, NY (October 25, 2018) — Creative expertise and innovation define the finalists for the 2018 Pearl Awards, released today by The Content Council, the leading organization representing content marketers globally. This year’s finalists represent the discipline of creating content, on behalf of a brand, designed with the specific strategy of influencing consumer behavior in order to drive quantifiable profitable results. The nominees are recognized across print, digital and multi-channel platforms from all over the world. Winners will be announced and honored at the Pearl Awards Gala on Friday, December 7 at Hearst Tower in New York City.

“This year’s Pearl Award finalists truly represent the ever-changing marketing industry, leveraging campaigns that exemplify strategic innovation and adept execution, said Jacqueline Loch, Chair of The Content Council and Publisher, Women's Group, St. Joseph Communications Media Group. “The work submitted by our impressive roster of finalists is truly an example of the future of our industry.”

Marketing elite from all over the world including Bank of America, Publicis, Group SJR, Spoon, and WP BrandStudio, The Washington Post, are just a few of the companies who will compete for this year’s awards. A complete list of this year’s finalists for each category can be found here.

Winners of this year’s Pearl Awards will join an impressive roster of past recipients like Campbell Ewald, Citi, MSP Communications, Morgan Stanley, Time Inc., The New York Times and The Washington Post. The Content Council has celebrated excellence in content marketing since 2004, making the Pearl Awards the longest running and most prestigious content marketing awards program in the United States.

Click here for more information about the Pearl Awards. For more information about The Content Council, please visit: https://thecontentcouncil.org/. Receive updates about the Pearl Awards and news from The Content Council by subscribing to the weekly newsletter here.

Follow The Content Council on Twitter: @contentcouncil.

About The Content Council

The Content Council is the leading organization representing content marketers globally. As the definitive resource for content marketing education, insights and thought leadership, we are focused on promoting the growth and vitality of this dynamic marketing discipline. Our members inspire creativity, promote excellence & elevate content worldwide.www.thecontentcouncil.org .