SVP of Custom Content, Pace Communications
As Senior Vice President, Custom Content for Pace Communications, Jaci Ponzoni has been at the forefront of creating innovative custom content programs for leading brands that include Verizon Wireless, Wells Fargo, USAA, Syngenta, Four Seasons Hotels & Resorts, Carlson Rezidor Hotels and AAA. Jaci leverages her experience across travel, financial services, insurance and technology to lead creative and account teams in delivering award winning business-to-business, business-to-consumer and business-to-employee content marketing programs.
A journalist by training, Jaci wrote and edited for daily newspapers and for the trade publication Furniture Today before joining Pace as editor of a hotel travel magazine in 1996. She has played an integral part in Pace’s growth and transformation from custom magazine publisher to a content agency that provides strategy, execution and measurement for mobile, social, video, Web and print media. She specializes in working with clients and creative teams to develop content that has a vibrant editorial core and is highly relevant to specific audiences.
Jaci is a graduate of the University of North Carolina at Chapel Hill School of Journalism and Mass Communications. Earlier this year, she completed “Leading for Organizational Impact,” a leadership training program with the internationally recognized Center for Creative Leadership. She is the former chairman of the advisory board for the North Carolina A&T State University Department of Journalism. A longstanding and passionate advocate for conservation and sustainability, Jaci is past president of the board for the Piedmont Land Conservancy, a regional North Carolina land trust. She currently volunteers with Share the Harvest, a non-profit organization dedicated to combating food insecurity by connecting gardeners to local families in need.
When she’s not on an airplane headed to visit clients or catch the next TCC event, Jaci resides in Greensboro, N.C., and enjoys shelling and birding along the state’s scenic coast.