John Brown Media's new multichannel programme for Vue Cinemas
Playing on a small screen near you and in cinema foyers across the country is Inside Vue – John Brown Media's new multi-channel programme for Vue Cinemas, which is available now in cinemas across the UK and iTunes.
The content agency beat off the competition to produce the pioneering multi-channel content for the cinema chain, which includes a print magazine featuring five pages of exclusive Terminator Genisys coverage, with Arnie hogging the front cover (well he told you he'd be back), a digital magazine app that's home to quizzes, competitions, news feeds and plenty of social interaction. All this is in addition to the latest hot movie trailers and exclusives. Inside Vue can be picked up in Vue cinema foyers, while the digital version can be downloaded from iTunes
Editor Paul Bradshaw said "We’re all really excited to be able to take the magazine in a new direction. We’ve launched the first issue with exclusive interviews, news, previews and reviews – offering cinemagoers a free movie magazine to rival anything else at the newsagents. We’ve got a great team, working with some of the best writers and designers in the business, to make Inside Vue a world-class monthly title in print and digital. Interaction is a key word for us; whether engaging readers through social media, producing an app that rewards with every tap, or filling the magazine with content worth shouting about – we really want Inside Vue to be the beginning of the conversation. We’re all massive movie fans and this is the magazine that we’d want to read."
Inside Vue is available in Vue cinema foyers now.