Global Lead, YouTube Brand Partner Program, YouTube
Mary Healy drives the global go-to-market strategy for the YouTube Brand Partner Program, an initiative designed to help brands develop innovative video strategies and campaigns that unlock the power of YouTube and earn the attention of viewers. As one of YouTube’s leading voices on branded content, she is tasked with developing thought leadership and event experiences that empower the world’s largest brands to become better content creators. Her leadership has taken the program from a small pilot experiment in 2013 to a global initiative that has reached thousands of brands and agencies. Prior to this role, Mary managed the US media relationship between Google and Samsung as well as other top technology brands like Dell, Panasonic, Nikon and LG. While she is lucky enough to have spent her whole career at Google, Mary is far from sedentary -- she’s spent time in Google’s Mountain View, San Francisco, NYC and Boulder offices before settling (for now) in Los Angeles. Mary is a native New Yorker who earned her B.S. from Northwestern University.
More about YTBPP:
The YouTube Brand Partner Program helps brands develop video content strategies and campaigns that unlock the power of YouTube and earn the attention of viewers. Through multi-day intensive workshops, online learning and certification, and industry networking events, participants are provided with original thought leadership and research around topics such as paid/organic distribution strategies, creative best practices, and collaborating effectively with YouTube creators. The various components of the program are designed to help brands along their entire content strategy journey, from first-time uploader to mature producer.