McMURRY/TMG Ushers In The New Era Of Content Marketing With The Addition Of Chief Experience Officer Peter Kornberg
NEW YORK, NY, Sept. 30, 2014 – ‘Content marketing’ is quickly becoming an overused industry buzzphrase. What sets brands apart in their marketing is the creation of powerful content experiences that build and activate audiences. McMURRY/TMG is leading the charge into this new era of ‘experiences’ with the addition of Peter Kornberg as Chief Experience Officer.
As the largest independent content agency in the country, McMURRY/TMG develops powerful content experiences for brands across every platform, championing a digital-first approach for its clients. In this brand-new role, Kornberg will serve as a strategic thinker and an important part of the executive leadership team, overseeing the development of moving digital content experiences.
Kornberg brings with him nearly 20 years of creative agency experience, along with a deep understanding of today’s content marketing and strategy landscape.Kornberg’s most recent role was as the Executive Vice President, General Manager with PRIME ACCESS in New York City, where in addition to the Digital capability he led a high-performance agency team of 50 best-in-class industry professionals to deliver market-leading innovations for Fortune 500 brands including Novartis, Merck, Novo Nordisk and Lufthansa.
Kornberg has also served as the Managing and Creative Director at Havas Worldwide Digital, based in Prague, driving cross-channel revenue growth via the introduction of new capabilities and pursuing pan-European and global business opportunities and being recognized with numerous international creative communications awards Additionally, Kornberg was a founding partner and Creative Director of FUSION, a boutique creative agency where he led integrated work for clients across verticals, including Brown-Forman, SAB Miller, FIAT and Nivea.
“We know that content is a proven marketing currency that’s of utmost importance to brands, as more and more marketers are realizing its positive impacts and harnessing its ability to reach and engage audiences in a measurable way across almost every platform,” says Matt Petersen, chief executive officer, McMURRY/TMG. “We’re looking forward to tapping into Peter’s expertise to help grow our clients’ audiences through powerful content experiences.”
McMURRY/TMG delivers personalized audience experiences for some of the world’s leading brands, associations and nonprofits including UPS; WebMD; Cleveland Clinic; ASAE, The Center for Association Leadership; The Ritz-Carlton, and others. Kornberg will help to grow this business through innovation and strategic thinking based on his deep understanding of how to successfully build integrated brand experiences in today’s ever-changing consumer world.
“I’m truly excited to join the talented team at McMURRY/TMG during a time of dramatic transformation across the communications industry,” says Kornberg. “Content is driving much of this change and the agency - with its rich journalistic history, deep bench of cross-channel audience development thought leaders and a fearless entrepreneurial approach – is ideally positioned to provide our clients with mould-busting solutions that build long-term success for their brands.