Mindful by Sodexo Demonstrates First-Year Results in Making Healthy Lifestyle Choices Second Nature for Consumers
An estimated five tons of salt and 14 tons of sugar were eliminated from the diets of consumers in 2013, according to first-year results announced today for the wellness program, Mindful by Sodexo. Designed to help make healthy lifestyle choices second nature, Mindful taps into Sodexo’s expertise in health and well-being – something which now will be amplified even further through an exclusive partnership with Rodale Inc.’s Grow division.
Sodexo introduced Mindful in February 2013 as a unique approach to wellness that focuses on transparency of ingredients, appealing flavor profiles, and satisfying portions. It’s an approach that believes you don't have to sacrifice great tasting food to be healthy. In the first 12 months of the program, Sodexo has seen it have tremendous impact in serving its more than 15 million consumers daily. The program is currently deployed in 2,000 accounts across the U.S.
“With an obesity rate in the U.S. that touches more than a third of all adults and 17 percent of youth, it’s the responsibility of everyone in our industry to help shape behavior change that promotes better health and wellness,” said George Chavel, president and CEO, Sodexo. “That responsibility includes finding ways for making healthy choices second nature, and easily accessible.”
Sodexo’s approach to wellness is about more than what is on the plate. It is also about promoting an active lifestyle and building a sense of community that is supportive. Mindful pulls all three together and because of an exclusive partnership with Rodale Grow the information, tools and support required for success are more readily available to consumers than ever. The Mindful by Sodexo website features rich content filled with recipes, nutrition information, access to registered dietitians, fitness apps, and the ability to form groups or forums. Visitors can also enjoy games and daily sweepstakes.
Rodale Grow Content Solution’s Vice President, Duncan Milne, said, “We’re delighted to be working with Sodexo. Most people want good health but struggle to make it a natural part of each day. Together we’re creating engaging and inspiring content that’s helping Sodexo consumers live healthy and happy lives, without sacrificing taste.”
That struggle for good health was no different for 22 year old Grant Grimes of Atlanta, who had tried everything. A senior at the Georgia Institute of Technology and student promotions coordinator for campus dining services, Grimes found himself at his highest weight of 540 pounds in June 2013. As a result of his position, he learned about Mindful and decided to make a complete lifestyle change by following the program. The result has been a loss of 108 pounds to date.
“It was by chance that I learned about Mindful when I did,” said Grimes. “It’s by design that I’m meeting my health and wellness goals. Implementing Mindful by Sodexo at Georgia Tech helped give me the tools that I needed to truly change my lifestyle for the better. That lifestyle change started overnight, but my continued results are based on small decisions. Whether it is a salad instead of a burger or brown rice instead of fries, the small decisions add up quickly and have helped me get to where I am today.”