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My VIP magazine, a monthly publication that John Brown publishes for Pets At Home, was highly commended at this year’s PPA Awards in the Customer Magazine of the Year category.

Despite tough competition in one of the few sections open to branded content, My VIP, which has already won a number of coveted awards, came away from the PPA Awards with another trophy.

The PPA Awards is an event organized by the Professional Publishers Association (PPA) for the UK’s publishers, journalists and content marketers. Among the winners at this year’s awards show were The Economist, The Big Issue and Heat.

John Brown was shortlisted for four other PPA awards for work on publications John Lewis Edition and Cook Edition for John Lewis, and Waitrose Kitchen for Waitrose.