Paula Land On The Value Of The Content Audit
MINNEAPOLIS, (March 10, 2015) – As brands continue to publish more and more of their own content, it begs the question: How do I manage it all? On MSP-C’s “Content Kings” blog in March, Paula Land, author of Content Audits and Inventories, A Handbook, provides top tips for regularly auditing your content so outdated, inaccurate or poorly written content doesn’t negatively affect the perceptions of your company.
In this two part series, Land delivers practical advice for using audits to evaluate and manage content no matter the size of your company. Creating a content inventory is just the beginning of an effective audit. In her blog posts, she’ll discuss:
- Establishing business objectives
- How to measure the ROI on content
- Executing a quantitative analysis
- Evaluating content value
- Analyzing user needs for content
- How to build an audit team
“Paula’s in-depth knowledge of content auditing and inventory should be a go-to resource for any corporation looking to improve their content engagement,” said Gary Johnson, President of MSP-C and Content Council board member.
Paula joins “Content Kings,” a league of strategic thinkers and leaders in the content industry, including Joe Pulizzi (Content Marketing Institute), Sandy Carter (IBM) and Pam Didner (Intel). Established by
MSP-C, a division of MSP Communications, these guest bloggers offer insights and provide commentary on the hottest trends and topics in the business.
View the full article on MSP-C.com.