Pearl Awards 2014: Industry Recognizes Top Innovators In Content Marketing
New York, NY(November 12, 2014) — Over one hundred and thirty top content marketing executives gathered at Apella in New York City last night for the 11th annual Pearl Awards, celebrating the best in content marketing. Leading brands, publishers and content agencies from around the world submitted nearly 500 entries this year across editorial, design and strategy categories in both digital and print. The Content Council honored 37 winners with gold awards for excellence in the industry.
“We’re incredibly happy to have experienced another amazing and inspiring Pearl Awards,” said Andy Seibert, Chairman of The Content Council and Managing Partner at Imprint. “The quality, innovation and brilliance of the content only get better each passing year. We look forward to seeing what next year brings.”
New York City based content agency Meredith Xcelerated Marketing took home the most gold awards with five wins for clients Bank of America’s Merrill Edge (3) and ACLU (2). Detroit-based agency Lowe Campbell Ewald was the runner-up with three gold wins for Cadillac (2) and OnStar (1). Germany’s KircherBurkhardt was the leading international winner with two gold awards for Bentley and Volkswagen.
First Ever Individual Winners Honored by The Content Council
This year brought a new tradition to the Pearl Awards; The Content Council honored three individuals for their excellence in the content industry. Nic McCarthy from Seven, a top content agency based in the United Kingdom, was honored as Best Content Director. Best Creative Designer went to Ashley Logan Brenner from New York City’s Imprint, and Rising Star was awarded to Andrew Hanelly of Washington, D.C.’s McMURRY/TMG.
Joe Pulizzi Presented with the John Caldwell Lifetime Achievement Award
The John Caldwell Lifetime Achievement Award went to Content Marketing Institute founder Pulizzi for his significant contributions in the content marketing industry and his leadership in promoting the use of content as a marketing channel. The Content Council Chairman, Andy Seibert, was proud to present the award to Joe at the conclusion of the Pearl Awards ceremony last night.
Pulizzi is referred to as a content marketing evangelist; he began using the term “content marketing” in 2001 and founded the Content Marketing Institute (CMI) in 2007 under the original name of Junta42. The CMI consistently nurtures and charges the content marketing industry forward with cutting edge research, education, events and more. In 2013, CMI was recognized as the fastest growing business media company byInc. magazine and its event, Content Marketing World, remains the largest global content marketing event in the industry. In conjunction with CMI, Pulizzi created and writes for the leading content marketing magazine, Chief Content Officer.
You may view photographs from the night on Facebook.