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Good Housekeeping Presents: The Content Council
2017 Pearl Awards and Winter Conference

Agenda

Thursday, December 7th, 2017

12:00pm Registration opens

12:00pm -
2:00pm Lunch and Tours of Good Housekeeping Institute

2:00pm
Opening Keynote:

Jacquie Loch, Chair, The Content Council interviews Jane Francisco, Editor in Chief,
GOOD HOUSEKEEPING and Editorial Director, Hearst Lifestyle Group

2:45pm Awards and Rising Star Award Presentation

3:10pm Break

3:30pm Research Update

3:45pm
Panel Discussion - The Risks and Rewards of Content Marketing Excellence

Is it really true that those who risk big can win big? How far do content marketers need to go to achieve stellar results? What are the payoffs to just playing it safe sometimes? And what constitutes risky content creation anyway? We'll ask our esteemed panel of experts.

Moderator - Andrew Hanelly, Partner, Revmade

Speakers
Gina Czark, Head of Content Marketing, Northwell Health
Sheryl Victor Levy, Vice President, Marketing and Communications, Museum of the City of New York
John Von Brachel, SVP, Content Marketing Executive, Bank of America
Amber van Moessner, Director of Content Marketing, Livestream/Vimeo

4:15pm Awards and Best Creative Director Award Presentation

4:35pm Break

4:45pm
Panel Discussion - Cause Marketing

In a time when many things seem in chaos, there is a renewed search for how to do good. There is also a generational shift, as Millennials and Gen Z s want to spend their money with companies that have values that match their own. So how do companies and non-profits fit best into these conversations? Brands of all stripes are wading into cultural conversations with mixed results. Non-profits are upping their games. Come and learn how and when to successfully create value-drive content that resonates with your target audience.

Moderator - Donnetta Campbell, Founder, TheSocialArchitects

Speakers
Jill Davis, Senior Vice President, Corporate Partnerships, Share Our Strength
Tiffany Pham, CEO + Founder, Mogul
Josh Machiz, Chief Digital Officer, Nasdaq

5:15pm Awards and Best Content Director Award Presentation

5:35pm
Panel Discussion - Brand Marketers: An insider’s view of the risks and rewards of content marketing

Members of The Content Council Brand Advisory Board provide an inside look at how brand marketers manage the complex world of content marketing and the demands and pressures of content marketing, changing platforms and the pivot to mobile video.

Moderator - Andy Seibert, Managing Partner, Imprint

Speakers
Alexa Christon, Head of Media Innovation, GE
Ryan Petersen, Senior Manager, Content Marketing, CDW
Natalie Widdowson, Head of Content Marketing, Individual Investors, T. Rowe Price

6:15pm Content Innovator of the Year Award and Caldwell Award Presentation

6:25pm Cocktail Reception

7:30pm Close

THE CONTENT COUNCIL REFUND POLICY: The Content Council will refund 100% of an attendee's registration remittance upon receipt of written notice of cancellation received by or before Thursday, November 9, 2017. 75% of your registration fee will be refunded if cancellation is received between Friday, November 10, 2017 and Thursday, November 30, 2017. There are no refunds after Friday, December 1, 2018. Refunds may take up to 10 business days to process.