Power of Aude
How do you make content marketing cost-effective? This question, one of the most bothering to marketers, has been answered at the Power of Content Marketing conference (May 21, Kamienica Theatre in Warsaw) by twelve business experts. Among them was Clemens Koob, MD of Swiss agency Zehnvier, who advised on developing a content marketing strategy and implementing one of its key elements: effectiveness evaluation. But before we measure the return on investment we need to formulate an attractive message –according to Christian Graf Simpson a video message is best. The maker of several issues of the Red Bulleting app revealed how to create a truly exciting and modern online magazine. It is equally important to know and understand your target group: communication expert Attila Dankovics provided some examples of well thought out campaigns, as well as those missing an effective message. When creating content for the international market, it would be hard to do without an international SEO team –Lourens Mauquoi, head of the SEO Offpage team at Tirendo who speaks seven languages, advised on forming such a team. Experts from Polish agencies shared their comprehensive knowledge of the role of communication within a company, the social media, the SEO and marketing content recipients' behaviour analysis.
In the evening…
…conference participants changed to their evening attire. In the charming interiors of the Kamienica Theatre there started the opening of the Szpalty Roku 2014 competition final. Aude customers went on the stage as many as 14 times to receive awards and honourable mentions for the publications they make together with the agency.
Here are the reasons for Aude to rejoice:
Gold Szpalty for “@mazing” by Netia Group for its novel form, creative idea and communication with employees on as good level as with customers.
Gold Szpalty for e-magazine “Connect” by Reiffeisen Bank for an interesting interactive form and the use of technology.
Gold Szpalty for the project “Netia – strategy and company values implementation”– for bodaciously carrying out communication in the difficult subject of promoting company values.
Silver Szpalty for e-magazine “@mazing”– for its attractive form.
Bronze Szpalty for the magazine “Biromaniak” by Grupa Å»ywiec–for adjusting the content to the readers and getting employees involved in communication.
Bronze Szpalty for “ING Bank ÅšlÄ…ski CSR Report”– for its brave visual form.
Bronze Szpalty for the publication “Netia. The First Decade”– for promoting knowledge about the company's beginnings.
Bronze Szpalty for the project “Provident. The Future is now”– for unconventional solutions in reaching the employee.
Special award founded by Optizen Labs for the best mobile applications for “@mazing”application presented by Netia and Aude.
Honourable Mention for the magazine “Nasz Provident”– for a consistent development of its visual side.
Honourable Mention for e-magazine “Opel Post”– for searching a formula for reaching the employee.
Audience Award –COVER OF THE YEAR
Custom magazine: “@mazing”.
Single issue: Netia. The First Decade.
Finalist title for employee magazine “Nasz Åšwiat”which debuted in the competition.