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Seth Barron, Head of Creative Business Partnerships, Google | YouTube ZOO

Seth leads the Google | YouTube ZOO Creative Business Partner team responsible for developing creative solutions and brand activation strategies for Google’s most strategic client partners. Seth combines over 13 years of experience at Google | YouTube with a unique creative education in theater performance, direction and stage management to bring forward ideas that push the boundaries of new technology and develop deep, meaningful connections with users across Google platforms. Seth is an experienced speaker regularly delivering Google’s perspective on the future of advertising and creative to C-level audiences, industry events and is a regular fixture on stage at Google’s annual Sales Conferences.

Previously, Seth managed strategy and operations for Google’s Automotive team. In this role Seth was responsible for operations & sales go-to-market strategy across the Americas region, as well as helping Automotive clients leverage new products & features for continued success with Google advertising programs. Prior to leading operations, Seth built and optimized some of the earliest Google digital programs for automotive manufacturers, auto sites, and dealer groups.

As one of the first Account Strategists hired at Google in 2002, Seth established the first search programs for marketers across multiple industries, and helped develop Google’s presence in Chicago, Atlanta and New York.

Seth is a graduate of Brandeis University where he earned a Bachelor of Arts degree with High Honors.