Sid Lee launches Content division
Joseph Barbieri joins Sid Lee as Managing Director, Content & Media Partnerships
New York, January, 9th, 2014 – Sid Lee has appointed Joseph Barbieri Managing Director, Content & Media Partnerships. In this newly created role Joseph will be responsible for the development of innovative content programs for brands. Joseph will also focus on forging collaborative partnerships with leading North American and global media companies.
“ We are committed to a reengineering of brand Content that puts transformative customer experience at the center and that brings together various Sid Lee disciplines including, video production, entertainment, technology, architecture and events”, declared Will Travis, President of Sid Lee USA.
An industry leader, Joseph brings over 20 years marketing experience to this role. Prior to joining Sid Lee, Joseph’s experience includes tenures as SVP Marketing & Business Development at Redwood and Totem, VP Content Solutions at TC Media and President of BESPOKE Group Consulting. Joseph has been responsible for securing scale North American and global content programs working with leading brands including P&G, GEICO, SOBEYS, AEROPLAN (AIMIA) and MAZDA International, as well as consulting with leading media organizations including The Economist Group, Torstar Media, Conde Nast Media and RCS Media Group (Italy). Joseph also serves on the Board of Directors of the Custom Content Council in New York City.
"The addition of a Content practice to the Sid Lee offering brings an unparalleled opportunity for brands to create immersive content for brands that will drive meaningful business results. I’m am thrilled to be a part of the Sid Lee team”, concluded Joseph Barbieri.
VP Global Communications