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August 4, 2016 – (TORONTO) St. Joseph Media announced today the appointment of Kelly Whitelock to the newly created position of GM Advertising Sales, Women’s Group overseeing advertising sales for our portfolio of women’s brands across all digital and mobile platforms, including FASHION, Men’s FASHION, Weddingbells, Mariage Québec, Glow, Pure and Canadian Family.

“We are thrilled to welcome Kelly to the team — her sales leadership and multi-platform branded content experience will be integral to the transformation of our portfolio of exceptional women’s media brands. We are excited for the future and well positioned to go to market with new and exciting offerings for our advertisers and clients that will span from print, digital and social, to events and experiences,” said Jacqueline Loch, VP & Group Publisher, Women’s Brands, St. Joseph Media.

Reporting directly to Loch, Whitelock will have oversight of all national and retail sales teams and territories across Toronto, Vancouver, Calgary, Winnipeg, Montreal and New York with a mandate to drive advertiser opportunities and revenue growth. This appointment is part of the transformation of the media company and its owned media brands, and to leverage the insights and growth pioneered by St. Joseph Media’s Strategic Content Labs.

Whitelock’s previous position was Senior Director Advertising Sales, Magazine and Out of Home at Quebecor Media, where she oversaw the national sales team responsible for Toronto and New York advertising sales for Quebecor’s portfolio of magazines that included brands such as Canadian Living, ELLE Canada, Elle Quebec, Style at Home, Coup de Pouce and Clin d’oeil.

Whitelock is an accomplished senior media executive who is experienced in strategic sales development, new business creation, revenue and profit generation, successful team building and management, senior level client relations and negotiations. Her past experience includes executive roles at several media companies including Associate Publisher/Director of Sales at The Kit (Star Media Group), Publisher at Glow and Pure (Rogers Media) and Advertising Director at FASHION (Key Publishers).

Whitelock will begin in her new role at St. Joseph Media on August 22, 2016.