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NEW YORK, NY (December 7, 2018)— The Content Council, the leading organization representing content marketers globally, presented the 2018 Pearl Awards on December 7 during its winter conference, presented by Good Housekeeping, at the Hearst Tower in New York City. Ninety five companies, representing 153 different brands from across 21 countries gathered for The Pearl Awards, the longest running content marketing awards program in the United States, to celebrate the best in content marketing during an afternoon reception emceed by Timi Lewis, principal of Lewis Media Company.

“This year’s Pearl Awards entries represented the best in content marketing from around the globe,” said Jacqueline Loch, Chair of The Content Council. “We are proud to celebrate and honor their excellence in content marketing across a wide variety of industry sectors and media platforms that build the foundation for leading edge content marketing and media strategies.”

Experts judged entries from leading brands, publishers and agencies on overall effectiveness, creativity and editorial excellence. A list of the winners from this year’s Pearl Awards can be found here. In addition to recognizing companies and brands, The Pearl Awards also recognizes the personal achievements of several remarkable content marketing professionals. This year’s individual award winners include:

2018 Content Director of the Year: Justine Drake, Content Director, John Brown South Africa

2018 Creative Director of the Year: Adam Cholewa, Creative Director, St. Joseph Communications

As part of the winter conference and award ceremony, The Content Council also incorporated a vibrant group of speakers and panelists who addressed the risks and rewards of content marketing excellence. Leaders from Citi, Country Living, Delish.com, L’Oréal Paris and Pfizer, among others, provided their perspective on how to create award-winning content in an ever evolving industry.

For more information about the Content Council and the Pearl Awards, visit http://thecontentcouncil.org/Pearl-Awards. Photos from the event will be posted to The Content Council’s Facebook page soon. Use the hashtag #PearsNY2018 to see all the fun.

About The Content Council

The Content Council is the premier, non-profit organization representing content marketers globally as the definitive resource for content marketing insights and thought leadership; we are focused on promoting the growth and vitality of this dynamic marketing discipline. We are also an excellent resource for connecting brand marketers with the best content agency to meet their specific needs. Through creativity and strategy, our members build content programs that deliver results. For more information, please visit: www.thecontentcouncil.org