The Content Council Changes Name And Elects New Board Member
MSP Communications President, Gary Johnson, has been elected to join the Board of Directors at The Content Council, previously the Custom Content Council, the leading organization for content marketing professionals.
“This is an exciting time for The Content Council. We have many new initiatives on the horizon, which both solidify our mission and showcase our members,” said Andrew Seibert, Chairman of the board of directors. “We’re happy to have Gary join as we put these into practice."
Johnson has been in the content creation business since 1973, and has overseen the development of over 225 print and digital titles distributed both nationally and internationally.
“This is an incredibly exciting time in the world of content, a transition that never seems to end,” said Johnson. “I’m anxious to work with both my colleagues on the board as well as brand managers to elevate the conversation around broader definitions of content and its incredible effectiveness as an engagement tool.”
Included in the organization’s new initiatives,the Custom Content Council changed its name recently to reflect the changing landscape of the industry. Rebranded as The Content Council, the organization announces its mission to be the definitive resource for content marketing, education, insights and thought leadership. The rebranding is intended to position the Council to a broader audience and a wider range of practitioners.
Furthermore, The Content Council will be adding a new member benefit, holding strategy workshops for brands to present their content marketing problems for members to solve. The sessions will tackle issues anywhere from distribution strategy to appealing to Millenials through social media. More information on this practice will be available to members in the coming months.
Johnson joins eight continuing board members on The Content Council board, who together represent a diverse set of clients and services in this dynamic growth industry sector. Johnson will serve the board through May, 2016. To view the Board, click here.